not the output or quantity of press releases you issue. It's about
the outcome, determined by who you know. It's called "Media
Relations" and it's all about the the results you get. Stories
are published only if you can get editors to listen to your ideas.
We'll take your story, breathe life into it and get it prime coverage.
Attention gets people talking. We create the buzz. We get the word
on the street.
If your company needs to educate the media about products/services
you provide, Attention will help you communicate messages quickly
and effectively to gain the third party credibility that the press
can provide. We guarantee it's what your clients, prospects, investors
and employees want to see and hear. Our cost-effective processes
get the word out and reach your audience at a fraction of the cost
of our competition. We're so confident of our consumer publicity
prowess, we even offer a unique Pay for Performance plan that
guarantees press coverage at half the cost of advertising and delivers
high-octane publicity before client fees are collected
We're experts at getting you where
the eyeballs are
In an extremely competitive sector, a top-flight press clipping
or TV appearance can be a crucial factor in building credibility
with customers, in recruiting and retaining employees and in currying
favor with investors.
Client publicity has been featured in almost every major
daily newspaper, business journal, trade and consumer magazine,
Web channel, Ezine, and television and radio network in North America.
PR professionals have a deep, dark secret. They hate calling the
press to pitch them a story. They will do anything to avoid it.
It sounds absurd considering that's what the business is all about,
but most PR folks would rather get lost in writing releases, developing
strategy, creating major events and giving advice. We're different.
Because without pitching there are no home runs!
We won't pitch snowboards to a senior citizen. We know the right
media that is interested in your story! Attention's
proprietary "Media Mapping" program identifies the reporters
and media outlets that cover our clients, and targets our efforts
where they'll be most effective.
Attention's laser focus on each
campaign is targeted. We don't carpet-bomb the media with trifling
announcements. We are not press release driven - our focus is to use
releases when and where they will help a story or create an impression
among target audiences. Generally, we employ a wide range of tactics
to drive clients' messages - press releases are but one tool in
Building and maintaining relationships with key people who have
an interest in your company and its products and services is the
essence of effective media relations. In addition to helping you
establish a good reputation with editors, Attentionprovides information aimed at influencers who make
purchase decisions based primarily on what they see or hear in the
media. We maintain a presence with influential editors and steer
their attention toward clients so you can become an "industry
We understand what a good story is, how to communicate it and who
is going to care. "Getting press" is very important to