The Attention Advantage

Unlike current search engine optimization techniques, ours is designed with the media and prospective clients you want to reach in mind. Not only are we search engine experts, but we also bring many years of successful marketing experience to the job. We understand the importance of positioning your page appropriately for your target markets. Many services can help increase your traffic... but the wrong kind of traffic strains resources without increasing sales. At Attention, we have the strategies to drive the media inquiries and qualified leads to your site.

Keyword Strategy

Most of our competitors can drive traffic to your site. But we think just driving traffic to your site can get expensive for you since leads - even bad ones - need to be followed up by your sales force. Extra phone operators and phone lines cost money, too. So, at Attention, we focus on driving qualified leads to your site. This reduces wasted time and money spent on following up poor-quality leads generated by a too broad and ineffective approach to keywords.

We will work closely with you to develop the most effective keyword strategy, something most of our competitors don't do. On our search engine positioning team are people with years of success as marketers; they contribute to each and every keyword strategy that goes out our door. We also keep track of trends in keyword usage and spend time thinking about how various target audiences use language differently -especially when it comes to the search boxes at the search engines. All of this knowledge and experience is applied to each positioning job we do.

Doorways

"Doorway pages" are terms we use to describe a page that points visitors to your main web site. These types of pages are intentionally optimized to obtain a high "relevancy" score on specific search engines. As such, they are used as a primary entry point to your site. We could reword this and call them "highly topic specific" pages or pointer pages and it would mean the same thing.

There are circumstances where search engines will do a very poor job of indexing your site due to the limitations of the search engines themselves. Prime examples of this are when your site depends on dynamically generated (cgi) pages and whenever your site uses frames or Java Script.

They are optimized to score high in a specific keyword or key phrase search. In some circumstances these pages may have only a single link that "points" to your main page -- often the case when pointer pages are very short in content and contain the "correct" keyword density and relevancy designed specifically for a particular search engine. Other times, the pointer pages can be a list of links to all of the content on your main site. It depends on what search engine you are designing the page to "fit" with. It can also depend on the diversity of products or services your site is offering.

Link Support

Through a proprietary system, we will provide support for your site and your doorways in the area of "link popularity." This is one of the algorithms commonly used by search engines today to determine how high you should be ranked. The engines measure how many other sites offer links back to yours to help determine how "important" your site is.

A Professional Consulting Firm

When you contract for our services, you receive our very best efforts at all times, which means we will work with you per a contractual agreement to get your site into the top rankings of the major search engines. There are no hidden fees and no bonuses expected when we far exceed our contractual obligation - something we do regularly.

We prefer to build continuing relationships with clients and not to offer one-time fixes. This is why each client received a detailed proposal for a comprehensive approach to search engine positioning. The need to rank high in the major engines is not going to disappear tomorrow - and neither are we.